Monday, August 23, 2010

WTH with the blog, Jim?

OK blog fans...It has come to my attention that this whole "blog" thing may seem like a foreign language to Dan and Gerry.  Fair point, fair point.  I wanted to take a few moments to discuss what this blog is all about and why it's going to be a great place for all of us to sound off.  

  • Garman Homes Unplugged is unique.  The feedback on Alaina's blog has been tremendous...not just because she is a gifted writer, but because the entries are just so darn honest.  People like that.  People want that.  Polish is over rated.  Go for honest and messy over polished and slick.  We are building a library of blog entries that can then be used to help us communicate with our customers.  Want to know more about the guy building your home...cool, read these entries.  Want to know about the quality we build into our homes?  Cool, check out our quality series.
  • What is a blog?  It's a journal...a series of diary entries...that each of us can make.  It's not hard, you can even do it from you iPhone.  We'll teach you how.  A picture and 4-5 words is all that may be needed for a blog entry..."Wow!  Check the Sod on Jeff & Wendy's House!"...cool.  
  • Is there a rush?  Not for the technology part, we'll teach you that over the next 30 days.  The rush is for content...1-2 entries a week from us will add up quickly.  Why do you work for Garman Homes...just open and email to me and Alaina and start typing.  Go where ever you feel like.  Use your own voice.  Start writing.  5 sentences is fine.  5 paragraphs is fine.  No rules.  
Gerry & Dan - You guys are going to learn to speak marketing just like Alaina learned to build a home.  We will be right there with you, We're not going to let you fail.  But we are also not going to do it all for you.  It's a stretch.  It's outside your comfort zone.  Good.  Welcome to Garman Homes.  

PS.  Are you getting this via email?  Want to see the whole blog?  Go to our website:  www.garmanhomes.biz  and click on Garman Homes Unplugged on the bottom.