Monday, May 3, 2010
The 4 Garman Differences-Guaranteed Close Date
A few days ago Mike (aka El Presidente, Bossman, The Man Behind the Curtain) and I were discussing a house (not one of ours) that had a completion date of, "July/August." I couldn't help but chuckle a little when Mike gave me that delivery date...since its not so much a date as it is 62 possible dates.
The Guaranteed Close Date is one of the boldest Garman Differences. It is pretty much the equivalent of Babe Ruth stepping up to bat and pointing to the area where he intends to knock it out of the park. Yep, that bold.
In fact, when agents (who don't know us) first learn that we will give their buyers a closing date on a house that doesn't yet exist they go through a whole range of facial expressions. Starting with 'seriously?' moving onto the hybrid 'there's no way/why would you promise something you can't deliver' and finishing with 'alright hot shot show me whatcha got.' After all, we're offering their buyers $1000 if we miss it.
Have we ever missed one? Yes. Actually we've missed 3 out of about 100. Pretty good, right? It's not about never missing a date. It's about setting a deadline for all of us. Because when you have a task with a deadline and a task that you intend to complete 'as soon as you can' which one tends to get completed first? Deadline. Every time. I guarantee it.
A$