More from the Meet G-Lite Campaign

How funny is this picture? This is my favorite shot from the campaign and not just because I took it. It is my favorite because this is what we're doing when we're working: playing dress up and having the time of our lives! But trust me, we love building and selling houses as much as we love playing dress up.

From the Archives...G-Team Cribs

As excited as we are about Garman 2.0, I hope we never forget our roots.  The Garman Differences...good attitudes...and off-the-wall marketing videos.  G-Team Cribs was the start of our "special sauce" style of marketing that Alaina carries on today.

Thank you Kristi & Kailey for your roles.  Thank you Emily LaDue for the great job on filming and production.  And thank you guys for passing this along to hundreds of your friends!

Today is a special day...

Today is the day we close on our very first G-Lite home! Every closing is special but today's closing is extra special and I'm extra sentimental because 6 yrs ago today my oldest daughter, Amelia was born. I'm feeling like a proud parent all around since I consider G-Lite my first work-baby and Amelia gave me the gift of motherhood. Not unlike a new mother I'm a mix of excitement, sentimentality and nervousness.

G-lite was the first time I got to be involved behind the scenes on plan designs, included features and basically creating something from scratch. I wanted to make sure we were thoughtful about everything. And we were very thoughtful. At a certain point I'm sure my 'thoughtfulness' morphed into more 'pain in the ass' territory but so be it. This is my work-baby we're talking about. And like I said, I'm extra sentimental today.

We build houses that become someone's HOME. A home is special. My work-baby is becoming someone's home today. Today is special. Make us proud, G-Lite baby.

Mommy loves you! A$

G-Lite...Cute, Cute, Cute

Alaina & our friends at Planworx nailed it with these G-Lite plans.  This is one of my favorites, the Caswell.  Cute, cute, cute.  All the rooms you need and none of the ones you don't.  Life is too short for formal, showy spaces, this house is all about making the most of your home.  

We already have one Caswell sold in Emorywood...in fact it sold the week we finished it!  Look for this plan in Emorywood, Holly Glen, and very soon...Bridgewater!  

Don't Get the Builder Blues..Buy G-Lite

No Place like Garman Homes

Garman Homes presents...A Rock Star Film...In Association with G-Lite Productions...

World, Meet G-Lite...G-Lite, meet the World.

So how do you introduce the world to a brand of homes described as cool, fun and affordable? You start by asking Jim Garman to put on a Dorothy costume, that's how! Because it really doesn't get any cooler than that.

When Jim first asked about our marketing plan for G-Lite I said I thought we should do a postcard campaign. He pretended not to be underwhelmed but I saw that flash of, 'really, postcards?'. After all, postcards had been done. To death. Sure they could be affordable and somewhat fun but cool? No way. Um...yes way. The G-Lite postcards are about as cool, fun and affordable as it gets. I mean, if I do say so myself. And I do tend to say so.

We brainstormed themes for the postcards and Kathie said, 'what about the Garman Bunch, like the Brady Bunch?' We could start with, 'here's the story, from a team named, Garman' then later Randy said, what about the Wizard of Oz, 'there's no place like Garman Homes' and just like that theme for the G-Lite postcards was born. We decided dressing up like some of our favorite iconic images would be hysterically funny, memorable and really cool.

Postcard 1:
The Garman Bunch kicked us off...we encouraged people to stay tuned for scenes from our next episode where Alice moves out and buys her very own G-Lite home.

Postcard 2:
Abbey Road was next where we crossed the 'road to new home ownership' and invited people to 'come together, right now, over G-Lite.'

Postcard 3:
The Wizard of Oz is the one we hear the most about, which might have something to do with Jim dressed as Dorothy.

Postcard 4:
The Blues Brothers shoot made us laugh so much we a really hard time keeping a straight face in the shots...and talk about affordable-those hats and that tie I was wearing were promptly returned to the store once we wrapped the shoot!

Postcard 5:
The G-Team...I'm not sure about the parallel between Randy and Mr. T but somehow it works. Bigtime. And the shot we got of all of them coming out of the garage to attack us with power tools still makes me giggle.

So there you have it...The G-Lite postcards...collect all 5 (like the Scooby Doo glasses back in the day that you could buy from Burger King). Do you have your postcards? If not, you're missing out. Give me a shout, I'll hook you up.

p.s. we've already made a few sales off of them.